Digital Marketing Manager

Job description

You’ve probably noticed us already. TBI Bank is challenging the established norms not only in banking, but in the way we work every day and how we speak with our community.

Our successful business model and customer-focus approach allowed us to be one of Bulgaria’s most profitable and efficient banks in the last 4 years (Capital K10). TBI Bank’s team of dedicated professionals works hard for a future powered by technology in order to become the next gen digital lender.

We are looking for an experienced, creative and data driven, Digital Marketing Manager to become part of our team!


What you’ll be doing:

  • Acting as a Web Product Manager for the Bank’s websites, web products, processes and online presence for both Bulgarian and Romanian market
  • Managing of the websites updates, new sections creation and search engine optimization
  • Taking part in building, restructuring and optimization of landing pages
  • Analyzing our websites key performance metrics and competitive trending using Google Analytics
  • Following and analyzing user journey funnels on our websites
  • Responsible for Google analytics and CMS tracking set ups for all digital products, websites, landing pages, etc for all web properties in Bulgaria and Romania
  • Creating forecasts using operational and statistical tools and models
  • Directing queries and analyzing databases and logs to produce daily, weekly and monthly reports
  • Email Marketing, Google Tag Manager, Chat Bots, WordPress management
  • Budget management and participating in annual budgeting sessions and process
  • Making recommendations regarding process improvements and helping develop performance policies and procedures
  • Working closely with other team members like digital campaign manager, graphic designer, and copywriter
  • Working closely with external support agency on data tracking and analysis in order to constantly improve the data and improve the flows

Job requirements

What you need:

  • At least three years of experience on similar position
  • Strong technical knowledge in the fields of website development, SEO, UX, customer journeys and Google Analytics
  • Experience in digital performance marketing
  • Fluent level of English
  • Data-driven mindset and understanding of metrics and reporting
  • Agile Project Management, task coordination and great communication skills
  • Knowledge and experience with Google and Facebook campaigns
  • Previous experience in a bank/financial institution or on a similar project would be an advantage


What we offer:

  • Opportunity for career development in Bulgaria’s most profitable & efficient bank (K10)
  • A friendly environment & team of passionate multinational professionals
  • Be a part of a new generation phygital bank
  • To play a key role in the execution of our digital transformation projects
  • Competitive salary
  • Additional social package (health insurance, multisport card, preferential terms on our products, Discounts program)
  • Great office location in Lozenets, near metro station


If this sounds like something you’d be interested in, we'd love to hear from you!

To apply for this position, please send us your CV in English.

Only shortlisted candidates will be contacted for interview.