You’ve probably noticed us already. TBI Bank is challenging the established norms not only in banking, but in the way we work every day and how we speak with our community.
Our successful business model and customer-focus approach allowed us to be one of Bulgaria’s most profitable and efficient banks in the last 4 years (Capital K10). TBI Bank’s team of dedicated professionals works hard for a future powered by technology in order to become the next gen digital lender.
We are looking for an experienced, creative and data driven, Digital Marketing Manager
to become part of our team!
What you’ll be doing:
Acting as a Web Product Manager for the Bank’s websites, web products, processes and online presence for both Bulgarian and Romanian market
Managing of the websites updates, new sections creation and search engine optimization
Taking part in building, restructuring and optimization of landing pages
Analyzing our websites key performance metrics and competitive trending using Google Analytics
Following and analyzing user journey funnels on our websites
Responsible for Google analytics and CMS tracking set ups for all digital products, websites, landing pages, etc for all web properties in Bulgaria and Romania
Creating forecasts using operational and statistical tools and models
Directing queries and analyzing databases and logs to produce daily, weekly and monthly reports
Email Marketing, Google Tag Manager, Chat Bots, WordPress management
Budget management and participating in annual budgeting sessions and process
Making recommendations regarding process improvements and helping develop performance policies and procedures
Working closely with other team members like digital campaign manager, graphic designer, and copywriter
Working closely with external support agency on data tracking and analysis in order to constantly improve the data and improve the flows
What you need:
At least three years of experience on similar position
Strong technical knowledge in the fields of website development, SEO, UX, customer journeys and Google Analytics
Experience in digital performance marketing
Fluent level of English
Data-driven mindset and understanding of metrics and reporting
Agile Project Management, task coordination and great communication skills
Knowledge and experience with Google and Facebook campaigns
Previous experience in a bank/financial institution or on a similar project would be an advantage
What we offer:
Opportunity for career development in Bulgaria’s most profitable & efficient bank (K10)
A friendly environment & team of passionate multinational professionals
Be a part of a new generation phygital bank
To play a key role in the execution of our digital transformation projects
Additional social package (health insurance, multisport card, preferential terms on our products, Discounts program)
Great office location in Lozenets, near metro station
If this sounds like something you’d be interested in, we'd love to hear from you!
To apply for this position, please send us your CV in English.
Only shortlisted candidates will be contacted for interview.