Head of Customer Reengagement

Join the best bank to work for in Bulgaria*

Who we are:
Do you want to join a well-established bank with a start-up culture? No, we’re not joking!

We, at tbi, have been one the most profitable banks for years and we are growing at a fast pace. We’re a bank with a long history of success that operates as a start-up and we’re always on the lookout for new opportunities to grow our business. How do we do that?

It's all about our people. Our team is made up of brave, passionate and caring people who don’t just want to follow the same path – we want to transform into mobile-first, state-of-the-art lifestyle ecosystem. Our colleagues love working here – 80% of them would recommend tbi as an employer to their friends and family. Our people are engaged in challenging and meaningful work, inspired to grow their potential and career, encouraged to learn and empowered to take decisions. That’s not corporate babble, it’s what our people say.

Do you want to play a key role in our unique success story?

If so, we're looking for a Head of Customer Reengagement to join our team on our journey to success!

What You’ll do:

• Develop and execute customer lifecycle campaigns, including activation, cross-sell, upsell, retention, and reactivation

• Translate group strategies into local action plans aligned with business goals and customer needs

• Collaborate with marketing, product, and journey teams to define target segments and campaign objectives

• Set up, test, and launch campaigns, ensuring precise targeting and flawless execution

• Support A/B testing to validate new approaches and optimize results

• Track and analyze campaign performance, recommending improvements based on insights and customer behavior

• Ensure data accuracy and prepare customer segments for campaign targeting

• Identify engagement and upsell opportunities through data analysis and customer insights

• Monitor key metrics such as conversion, activation, retention, and customer value

• Prepare and share performance reports and actionable insights with management

• Manage campaign budgets efficiently to balance impact and cost

What you’ll need to succeed:

• Bachelor’s degree in Marketing, Economics, Business, or a related field (or equivalent practical experience)

• Proven experience in campaign management, customer lifecycle management, or CRM execution

• Experience within the banking or financial services industry will be considered a strong advantage

• 1+ years of hands-on experience in team leadership or project management

• Strong analytical mindset and hands-on experience with marketing automation or campaign orchestration tools

• Proven ability to segment, analyze, and manage customer data to support marketing and lifecycle initiatives

• Advanced proficiency in Excel

• Knowledge of SQL or other data-handling tools is a plus

• Experience working with project management and collaboration tools such as Jira (or similar platforms)

• Fluency in English

• Excellent coordination, communication, and stakeholder management skills

• Ability to collaborate across teams

• Curious, data-driven, and motivated to continuously improve campaign effectiveness and customer experience.

What we offer:

• Seize the opportunity to grow your career

• Engage in exciting and meaningful work

• Get recognition for your work and attitude

• Become part of a large, friendly and supportive team

• Get additional private health insurance

• Receive special prices for multisport card and multiple retailers

• Obtain preferential prices for our banking products

• Enjoy a great location in Sofia’s city centre near National Palace of Culture and South Park

Visit our Career Page to learn more about what makes us different.

If this sounds like something you’d be interested in, we'd love to hear from you!

To apply for this position, please send us your CV in English.

We'd love to get back to everyone, but due to the number of applications we receive, we can only contact the shortlisted candidates.

*We are ranked the top bank and top 4 employer to work for in Bulgaria according to Kaderabotim.bg official 2024 employer rankings.

All applications are treated with utmost confidentiality.

By submitting your job application to tbi bank, you confirm that you have read the document named “Information related to personal data processing for job applicants” publicly available on tbi Career page.