Marketing Manager

Job description

Looking for a rockstar Marketing Lead @ TBIBank 

A Look Inside the Job:

  • Build holistic customer acquisition strategies
  • Develop customer growth strategy and strategic roadmap; elaborate tactical plans and budgets
  • Identify trends and insights, and optimise spend and performance based on the insights
  • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Develop and execute efficient customer acquisition campaigns
  • Achieve high campaigns efficiency and effectiveness by smart media planning, A/B testing of campaigns, ruthless media buying
  • Drive marketing and customer analytics by developing data-driven customer segmentation&personas, design value proposition for personas
  • Implement the system to track the MROI

Job requirements

Mindsets and values:

  • Passion for helping customers by creating excellent experience
  • Strong ownership, ability to thrive in a hands-on, entrepreneurial environment with willingness to drive results
  • Independent thinking and ability to work within an fast-moving environment, while also driving towards clarity and solutions

Skills and competencies required:

  • Strong expertise in developing and implementing digital marketing campaigns in financial or digital industry, understanding of offline media
  • Strong experience in customer acquisition strategy, marketing management
  • Solid knowledge of digital analytics tools (e.g.., Google Analytics, Firebase) and digital ad serving tools
  • Excellent communications skills in English, top down communications
  • Analytical thinker with ability to decompose complex problems

Work experience and education:

  • Minimum of 3 years in marketing management
  • Proven digital and offline marketing expertise
  • Experience in leading small teams


In return, we will give you:

  • Working environment based on openness and team work
  • Competitive remuneration with additional benefits (medical service, preferences on sport cards and banking products and discounts)
  • Career advancement in leading organization in its industry
  • Excellent office location at the heart of the capital (Lozenets, close to metro station European Union)


Take the chance and together we will make a difference!