Skip to content

Marketing Team Lead

Bulgaria, SofiaMarketing

Job description

Who we are:

TBI Bank might not be the biggest on the Bulgarian market, but it has been the most profitable and effective one for years (K10, Capital), and probably the coolest one. Our fintech mindset and start-up culture set us apart from traditional bankers. Disrupting the status quo is in our DNA and it’s what drives us forward is our goal to be legendary. Аs part of our TBI family, our youngest member is TBI Buy – not your traditional mobile app but a whole shopping ecosystem! It connects customers with а wide network of brands & merchants by creating loyalty through bonus points and data-driven recommendations. If you like to challenge yourself, join us in this exciting journey and become a part of the shopping revolution.


We are looking for a Marketing Team Lead to join our Marketing Team on our journey to success!


What You’ll do:

  • Increase brand awareness and market share
  • Work with the marketing director to set the marketing strategy and overall approach
  • Research and analyse market trends & competitors and prepare forecasts
  • Oversee branding, advertising, and promotional campaigns
  • Track effectiveness of marketing campaigns and report findings to marketing director
  • Negotiate and liaise with third-party marketing agencies
  • Brief creative team and oversee every marketing material before launch
  • Make sure the budget spend is delivering a return on investment. Evaluate and optimize marketing strategies
  • Manage the design and production of promotional materials, such as videos, websites, brochures, billboards, etc.
  • Oversee the company’s attendance at events
  • Coordinate marketing strategies with the sales, financial, public relations, and production departments
  • Prepare and present quarterly and annual reports

Job requirements

What you’ll need to succeed:

  • Bachelor's degree in marketing, brand management, business administration, or similar
  • At least 2 years of experience in coordinating creative teams and end-to-end marketing campaign process across all-possible marketing channels (ATL; BTL; Digital; Print; PR & Events)
  • Extensive knowledge of marketing strategies, channels, and branding
  • Fluent level of English and Bulgarian
  • Strong leadership, communication and collaboration skills
  • An open-minded person with a start-up mindset, who is eager to learn and embraces change easily
  • Highly motivated and proactive person
  • Exceptional analytical and problem-solving skills
  • Strong time management and organizational abilities

What we offer:

  • Competitive salary
  • Employee recognition program
  • Career development opportunities within the company
  • Additional health insurance
  • Preferential prices for a multisport card for you and your family
  • Preferential terms on our banking products
  • Tie up with popular retailers to offer attractive discounts to our employees

Why choose TBI:

  • We have the boldness of a start-up and the expertise of a scale-up
  • We enjoy a flexible work environment and a great work-life balance
  • We are a diverse representation of 16+ nationalities
  • We are a pet-friendly company, so you can bring your furry friend to work


Visit our Career Page to learn more about what makes us unique.

If this sounds like something you’d be interested in, we'd love to hear from you!
To apply for this position, please send us your CV in English.

Please note: only shortlisted candidates will be contacted for further steps.

We're an equal opportunity employer. At TBI, everyone is welcome regardless of their race, color, religion, sex, sexual orientation, gender identity, national origin, or disability status. We are dedicated to hiring diverse talent and strive to create conditions that give an equal opportunity to everyone to flourish.



All applications are treated with utmost confidentiality.


By submitting your job application to TBI Bank EAD, you confirm that you have read the document named “Information related to personal data processing for job applicants” publicly available on TBI Career page.


or