Performance Marketing Manager

Join the best bank to work for in Bulgaria*

Do you want to play a key role in our unique success story?

If so, we're looking for a Performance Marketing Manager to join our team on the journey to success!

We are looking for a hands-on Performance Marketing Manager to take ownership of our paid digital media across Bulgaria, Romania and Greece.

This is an individual-contributor role without people-management responsibilities. You will personally plan, launch, optimise and analyse campaigns across our web and mobile app products, covering both performance and brand objectives.

The role reports to the Head of Digital and Demand Generation and works closely with Marketing, Product, Web, MarTech, Data and the local market teams.

What You’ll do:

• Own paid media planning and execution across Bulgaria, Romania and Greece.

• Work directly in Google Ads, Meta, TikTok, DV360, CM360, Apple Search Ads and other relevant platforms.

• Launch, monitor and optimise campaigns across Search, Display, Video, Social and Programmatic channels.

• Develop media plans, budget forecasts and campaign strategies based on business priorities.

• Track campaign and budget performance, identify opportunities and propose concrete improvements.

• Prepare regular reports, explain performance clearly and turn data into actionable recommendations.

• Develop testing plans for audiences, bidding, formats, placements, messaging and creative concepts.

• Work with creative and brand teams on briefs and use campaign results to guide future creative development.

• Partner with the MarTech specialist to define measurement needs, validate conversion signals and identify tracking or attribution issues.

• Contribute performance insights to landing-page and customer-journey discussions led by the Web and Product teams.

• Evaluate and help introduce new advertising platforms, formats and technologies when they can support growth.

Mobile focus  A significant part of the role supports mobile app acquisition and activation. You will not implement SDKs or build technical integrations, but you should understand measurement well enough to define requirements, validate results and recognise tracking problems.

What You Will Need to Succeed:

• At least 3 years of hands-on experience in performance marketing, paid media or a similar role.

• Strong practical experience with Google Ads and Meta Ads, including campaign creation, optimisation and reporting.

• A solid understanding of paid media strategy, budgeting, bidding, audiences and campaign structure.

• Strong analytical skills and the ability to turn campaign data into clear conclusions and actions.

• A good understanding of conversion tracking, attribution and digital measurement.

• Experience planning and evaluating structured campaign and creative tests.

• The ability to work independently across multiple products, markets and priorities.

• Strong communication and collaboration skills, with fluency in English.

Considered a Strong Advantage:

• Experience with mobile app acquisition, attribution and activation campaigns.

• Experience with TikTok Ads, DV360, CM360, Apple Search Ads or other paid media platforms.

• Experience managing substantial advertising budgets.

• Experience in fintech, banking, e-commerce or another high-volume digital business.

  You do not need to have worked with every platform listed above. Strong fundamentals, hands-on Google and Meta expertise, curiosity and the ability to learn new channels are more important.

What we offer:

• Take your career to the next level with real growth opportunities

• Work on exciting, meaningful projects that make an impact

• Be seen and appreciated for who you are and what you do

• Join a vibrant, international team of 23 nationalities who’ve got your back

• Stay covered with additional private health insurance

• Receive monthly food vouchers as part of your benefits package

• Enjoy exclusive perks & discounts - from Multisport cards to top retailers

• Benefit from special rates on our banking products

• Work in the heart of Sofia - steps away from NDK and South Park

• Bring your furry friend to work - because every office is better with paws

Who we are:
Do you want to join a well-established bank with a start-up culture? No, we’re not joking!

At tbi, we have been one of the most dynamic banks in the region for years, and we continue to grow fast. We combine a strong track record with the energy and pace of a start-up - always looking for better ways to do things, always moving forward.

It's all about our people. Our team is made up of brave, passionate and caring people who don’t just want to follow the same path – we want to transform into mobile-first, state-of-the-art lifestyle ecosystem. Our colleagues love working here – 70% of them would recommend tbi as an employer to their friends and family. Our people are engaged in challenging and meaningful work, inspired to grow their potential and career, encouraged to learn and empowered to take decisions. That’s not corporate babble, it’s what our people say.

If this sounds like something you’d be interested in, we'd love to hear from you!

To apply for this position, please send us your CV in English.

Visit our Career Page to learn more about what makes us different.

We'd love to get back to everyone, but due to the number of applications we receive, we can only contact the shortlisted candidates.

*We are ranked the top bank and top 3 employer to work for in Bulgaria according tо WhereWeWork 2025 employer ranks.

All applications are treated with utmost confidentiality.

By submitting your job application to tbi bank, you confirm that you have read the document named “Information related to personal data processing for job applicants” publicly available on tbi Career page.