
Bancassurance Business Owner
- Hybrid
- Sofia, Bulgaria
- Sales Management and Business Development
Job description

Join the best bank to work for in Bulgaria*
Who we are:
Do you want to join a well-established bank with a start-up culture? No, we’re not joking!
We, at tbi, have been one the most profitable banks for years and we are growing at a fast pace. We’re a bank with a long history of success that operates as a start-up and we’re always on the lookout for new opportunities to grow our business. How do we do that?
It's all about our people. Our team is made up of brave, passionate and caring people who don’t just want to follow the same path – we want to transform into mobile-first, state-of-the-art lifestyle ecosystem. Our colleagues love working here – 80% of them would recommend tbi as an employer to their friends and family. Our people are engaged in challenging and meaningful work, inspired to grow their potential and career, encouraged to learn and empowered to take decisions. That’s not corporate babble, it’s what our people say.
Do you want to play a key role in our unique success story?
If so, we're looking for a Bancassurance Business Owner to join our team on the journey to success.
The Bancassurance Business Owner will be responsible for developing, launching, and scaling insurance monetization initiatives across all retail banking markets of tbi bank. This includes maximizing the value of the lending funnel and customer database through cross-sell and upsell of associated insurance products, as well as establishing and expanding a stand-alone insurance business line. The role requires strong business acumen, executional drive, and deep understanding of retail banking, insurance, and customer lifecycle management.
What you’ll do:
Define and lead the insurance monetization strategy across all retail banking markets
Identify and prioritize opportunities to grow insurance revenues from lending products and the wider customer base
Design stand-alone insurance propositions tailored to customer needs in different markets
Drive development and integration of insurance offerings within the retail lending funnel
Oversee partnerships with insurers and other third parties to ensure competitive, compliant, and customer-centric product design
Build and manage partnerships with insurers and third parties to ensure competitive and compliant product design
Ensure smooth distribution of insurance products across digital and branch channels
Define and monitor KPIs for insurance monetization (penetration, revenue contribution, retention)
Collaborate with sales, marketing, product, risk, and operations teams for effective execution
Share and scale best practices across markets, adapting to local needs and regulations
Manage P&L responsibility for the insurance business line
Use customer data and insights to drive targeted offers, cross-sell, and upsell
Monitor competitive landscape and regulatory requirements in each market
Ensure champion customer experience and long-term value in all insurance activities
Ensure compliance with regulatory frameworks
Job requirements
What you’ll need to succeed:
Bachelor’s in Finance, Economics, Business Administration, Insurance, or related field
3+ years of experience in retail banking, insurance, or financial services with strong P&L and business ownership exposure
Track record of successfully launching and scaling financial products across multiple markets
Strong understanding of bancassurance, retail lending, and customer monetization strategies
Fluency in English; additional languages from tbi bank markets are an advantage
Excellent stakeholder management and cross-functional leadership skills
Data-driven mindset with ability to balance commercial targets and customer experience
Willingness to travel across operating geographies
Strong communication, organizational, and interpersonal skills
Analytical approach, attention to detail, and ability to manage multiple projects
Team player with a proactive attitude, problem-solving mindset
What we offer:
Seize the opportunity to grow your career
Engage in exciting and meaningful work
Get recognition for your work and attitude
Become part of a large, friendly and supportive team
Get additional private health insurance
Receive special prices for multisport card and multiple retailers
Obtain preferential prices for our banking products
Enjoy a great location in Sofia’s city centre near National Palace of Culture and South Park
Visit our Career Page to learn more about what makes us different.
If this sounds like something you’d be interested in, we'd love to hear from you!
To apply for this position, please send us your CV in English.
We'd love to get back to everyone, but due to the number of applications we receive, we can only contact the shortlisted candidates.
*We are ranked the top bank and top 4 employer to work for in Bulgaria according to Kaderabotim.bg official 2024 employer rankings.
All applications are treated with utmost confidentiality.
By submitting your job application to tbi bank, you confirm that you have read the document named “Information related to personal data processing for job applicants” publicly available on tbi Career page.
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