Growth and In-app Shopping Campaign Manager

Join the best bank to work for in Bulgaria*

Who we are:

Do you want to join a well-established bank with a start-up culture? No, we’re not joking!

We, at tbi, have been one the most profitable banks for years and we are growing at a fast pace. We’re a bank with a long history of success that operates as a start-up and we’re always on the lookout for new opportunities to grow our business. How do we do that?

It's all about our people. Our team is made up of brave, passionate and caring people who don’t just want to follow the same path – we want to transform into mobile-first, state-of-the-art lifestyle ecosystem. Our colleagues love working here – 80% of them would recommend tbi as an employer to their friends and family. Our people are engaged in challenging and meaningful work, inspired to grow their potential and career, encouraged to learn and empowered to take decisions. That’s not corporate babble, it’s what our people say.

Do you want to play a key role in our unique success story?

If so, we're looking for a Growth and In-app Shopping Campaign Manager to join our team on our journey to success!

What You’ll do:

• Manage a centralized calendar of monthly campaigns, promotions, and initiatives. Support offer collection, recommend the most effective channels, and ensure all materials align with campaign objectives. Track and follow up on the timely publication of agreed communications across all channels.

• Contribute to the development of key campaigns by helping define campaign mechanics, formats, channels, and KPIs.

• Assist in executing digital campaigns for products and features, ensuring they support business priorities, strengthen brand visibility, and address client and merchant needs.

• Help plan and execute internal and external events that enhance brand presence and drive customer and merchant engagement.

• Oversee the planning, production, and timely distribution of point-of-sale materials and branded merchandise across merchant locations.

• Collaborate with internal teams to coordinate campaign rollout, manage logistics, and ensure consistent visibility across digital and physical environments.

What you’ll need to succeed:

• Bachelor’s degree in Marketing, Business Administration, or related field

• 2+ years’ experience in digital growth marketing, brand management, or B2B campaign coordination

• Experience with multi-channel marketing (online & offline)

• Familiarity with CRM, POS materials, digital branding, KPIs, and customer engagement metrics

• Strong coordination skills and comfort in fast-paced, cross-functional environments

• Fluent English

• Experience in retail, fintech, or e-commerce is a strong plus

What we offer:

• Seize the opportunity to grow your career

• Engage in exciting and meaningful work

• Get recognition for your work and attitude

• Become part of a large, friendly and supportive team

• Get additional private health insurance

• Receive special prices for multisport card and multiple retailers

• Obtain preferential prices for our banking products

• Enjoy a great location in Sofia’s city centre near NDK and South Park

Visit our Career Page to learn more about what makes us different.

If this sounds like something you’d be interested in, we'd love to hear from you!

To apply for this position, please send us your CV in English.

We'd love to get back to everyone, but due to the number of applications we receive, we can only contact the shortlisted candidates.

*We are ranked the top bank and top 4 employer to work for in Bulgaria according to Kaderabotim.bg 2024 employer rankings.

All applications are treated with utmost confidentiality.

By submitting your job application to tbi bank, you confirm that you have read the document named “Information related to personal data processing for job applicants” publicly available on tbi Career page.