Senior Marketing Technology & Measurement Expert (MarTech)

Join the best bank to work for in Bulgaria*

Who we are:
Do you want to join a well-established bank with a start-up culture? No, we’re not joking!

At tbi, we have been one of the most dynamic banks in the region for years, and we continue to grow fast. We combine a strong track record with the energy and pace of a start-up - always looking for better ways to do things, always moving forward.

It's all about our people. Our team is made up of brave, passionate and caring people who don’t just want to follow the same path – we want to transform into mobile-first, state-of-the-art lifestyle ecosystem. Our colleagues love working here – 70% of them would recommend tbi as an employer to their friends and family. Our people are engaged in challenging and meaningful work, inspired to grow their potential and career, encouraged to learn and empowered to take decisions. That’s not corporate babble, it’s what our people say.

Do you want to play a key role in our unique success story?

If so, we're looking for a Senior Marketing Technology & Measurement Expert (MarTech) to join our team on the journey to success!

What You’ll do:

You'll take ownership of how we measure marketing performance across Bulgaria, Romania and Greece. You'll work at the intersection of Marketing, Product and Development, making sure that the right events are tracked, data flows correctly and our marketing platforms receive reliable conversion signals.

Your day-to-day work could look like this: the marketing technology and measurement ecosystem across Bulgaria, Romania and Greece.

You'll work at the intersection of Marketing, Product and Development, making sure that the right events are tracked, data flows correctly and our marketing platforms receive reliable conversion signals.

• If a Meta conversion suddenly stops matching internal numbers - you'll investigate why.

• If we need TikTok SDK events implemented in the app - you'll define what Development needs to implement, test it together with them and validate that TikTok receives the correct events.

• If we introduce AppsFlyer or Adjust - you'll help own the implementation from Marketing's side.

• If Marketing needs to optimise towards a deeper-funnel event - you'll work out how it should be tracked and make sure the data reaches the advertising platform correctly.

More broadly, you will:

• Own and continuously improve the marketing technology and measurement ecosystem across Bulgaria, Romania and Greece.

• Lead the implementation, maintenance and validation of web and mobile tracking across customer journeys.

• Work with tools such as Google Analytics, Google Tag Manager, Firebase, AppsFlyer, Adjust, Meta, TikTok, Google Ads and other marketing platforms.

• Define technical requirements and collaborate with Product, Development and Data teams to ensure reliable measurement solutions.

• Test, validate and troubleshoot tracking implementations, SDKs, pixels, APIs and attribution tools.

• Establish tracking standards, documentation and governance to ensure consistency across platforms and markets.

• Analyze marketing and customer journey data and translate findings into actionable recommendations.

• Monitor platform health, identify tracking gaps and recommend improvements.

• Ensure measurement solutions align with privacy, consent and data governance requirements.

• Act as the key Marketing partner for technical measurement topics across the organization.

This is not a software development role. You don't need to be a programmer. You do need to understand how digital tracking works, be comfortable debugging implementations and be able to speak the same language as both Marketing and Development.

What You'll Need to Succeed:

You don't need to have worked with every platform listed below. We're looking for someone with strong fundamentals in digital measurement who is comfortable learning new tools and owning implementations end-to-end.

• 4+ years of relevant professional experience in Marketing Technology, Digital Analytics, Marketing Measurement, Product Analytics or a similar field.

• Strong understanding of web and/or mobile tracking, event-based measurement, attribution and customer journey analytics.

• Hands-on experience with digital analytics, tag management, mobile measurement or advertising platforms such as Google Analytics, Google Tag Manager, Firebase, AppsFlyer, Adjust, Meta, TikTok, Google Ads or similar tools.

• Experience implementing, testing or troubleshooting tracking solutions, such as pixels, SDKs, APIs or events.

• Ability to translate business needs into clear technical requirements and work effectively with Development and Product teams.

• Strong analytical mindset and confidence investigating data discrepancies and tracking issues.

• Experience with reporting or visualization tools such as Power BI, Looker Studio or similar is an advantage.

• Fluency in English.

• Experience in banking, fintech, e-commerce, telecommunications or another digital business will be considered an advantage.

What we offer:

• Take your career to the next level with real growth opportunities

• Work on exciting, meaningful projects that make an impact

• Be seen and appreciated for who you are and what you do

• Join a vibrant, international team of 23 nationalities who’ve got your back

• Stay covered with additional private health insurance

• Receive monthly food vouchers as part of your benefits package

• Enjoy exclusive perks & discounts - from Multisport cards to top retailers

• Benefit from special rates on our banking products

• Work in the heart of Sofia – steps away from NDK and South Park

• Bring your furry friend to work - because every office is better with paws

Visit our Career Page to learn more about what makes us different.

If this sounds like something you’d be interested in, we'd love to hear from you!

To apply for this position, please send us your CV in English.

We'd love to get back to everyone, but due to the number of applications we receive, we can only contact the shortlisted candidates.

*We are ranked the top bank and top 3 employer to work for in Bulgaria according tо WhereWeWork 2025 employer ranks.

All applications are treated with utmost confidentiality.

By submitting your job application to tbi bank, you confirm that you have read the document named “Information related to personal data processing for job applicants” publicly available on tbi Career page.