
Art Director
- Hybrid
- Sofia, Bulgaria
- Marketing and Comms
Job description

Join the best bank to work for in Bulgaria*
Who we are:
Do you want to join a well-established bank with a start-up culture? No, we’re not joking!
We, at tbi, have been one the most profitable banks for years and we are growing at a fast pace. We’re a bank with a long history of success that operates as a start-up and we’re always on the lookout for new opportunities to grow our business. How do we do that?
It's all about our people. Our team is made up of brave, passionate and caring people who don’t just want to follow the same path – we want to transform into mobile-first, state-of-the-art lifestyle ecosystem. Our colleagues love working here – 70% of them would recommend tbi as an employer to their friends and family. Our people are engaged in challenging and meaningful work, inspired to grow their potential and career, encouraged to learn and empowered to take decisions. That’s not corporate babble, it’s what our people say.
Do you want to play a key role in our unique success story?
If so, we're looking for an Art Director to join our team on the journey to success!
At tbi bank, we’re looking for an experienced and ambitious Art Director to shape our brand across Bulgaria, Romania, and Greece.
Working closely with the Head of Brand, you will transform business challenges into compelling creative concepts, partnering with copywriters from the earliest stages and leading a team of Graphic Designers to bring ideas to life. You will set the creative direction, mentor the design team, and remain hands-on in developing key visual concepts, including motion and 3D work.
This is an opportunity to influence the future of the tbi brand, elevate our creative standards, and help redefine how a modern financial brand looks, feels, and communicates - creating work that stands out from traditional banking.
What You’ll do:
Develop original creative concepts and visual directions for regional and local campaigns
Partner with copywriters to create integrated ideas in which the visual and verbal expression work together
Shape and continuously elevate the visual expression of tbi across Bulgaria, Romania and Greece
Lead our team of Graphic Designers
Provide clear creative direction and feedback that improves both the immediate work and the long-term capabilities of the team
Art-direct campaigns across digital, social media, film, outdoor, print and other brand touchpoints
Introduce stronger motion and 3D thinking into our campaigns and everyday communication
Develop key visuals, moodboards, style frames, storyboards, motion concepts and 3D visual directions
Remain hands-on in the development and execution of selected high-priority creative work
Partner with Brand, Product Marketing, Digital Marketing, CRM, Product and local market teams to turn business objectives into compelling creative solutions
Present and defend creative ideas clearly to internal stakeholders
Direct external photographers, filmmakers, animators, 3D artists, studios and agencies when additional expertise is required
Protect the original idea and visual quality of the work throughout production and adaptation
Challenge conventional solutions and help the team produce work that feels unmistakably tbi
Job requirements
What you’ll need to succeed:
5+ years of experience in art direction, advertising, graphic design or a related creative role
Experience in an advertising agency, creative studio or ambitious in-house creative team
A strong portfolio that demonstrates original thinking, excellent art direction and high-quality visual craft
The ability to turn a strategic or business brief into a clear and compelling creative idea
Excellent understanding of typography, composition, colour, imagery and visual storytelling
Strong experience developing motion concepts and working with tools such as Adobe After Effects
Strong experience creating 3D visuals using Blender, Cinema 4D or similar tools
Advanced proficiency in Adobe Photoshop and Illustrator
Experience leading, mentoring or providing creative direction to designers
The ability to work as a creative partner to copywriters, rather than treating copy and visuals as separate workstreamsz
Confidence presenting ideas, explaining creative decisions and responding constructively to feedback
The judgement to know when to defend an idea, when to improve it and when to start again
Strong communication skills and professional fluency in English
Curiosity about advertising, culture, technology and new forms of visual communication
Creative ambition and the desire to make work that people notice and remember
It would be an advantage if you also have:
Experience working across several countries or markets
Experience directing photography, video, animation or post-production
Knowledge of Figma and collaborative digital workflows
Understanding of print production and prepress
Experience using AI-assisted tools for creative exploration and production
What we offer:
Take your career to the next level with real growth opportunities
Work on exciting, meaningful projects that make an impact
Be seen and appreciated for who you are and what you do
Join a vibrant, international team of 23 nationalities who’ve got your back
Stay covered with additional private health insurance
Receive monthly food vouchers as part of your benefits package
Enjoy exclusive perks & discounts – from Multisport cards to top retailers
Benefit from special rates on our banking products
Work in the heart of Sofia – steps away from National Palace of Culture and South Park
Bring your furry friend to work – because every office is better with paws
Visit our Career Page to learn more about what makes us different.
If this sounds like something you’d be interested in, we'd love to hear from you!
To apply for this position, please send us your CV in English.
We'd love to get back to everyone, but due to the number of applications we receive, we can only contact the shortlisted candidates.
*We are ranked the top bank and top 3 employer to work for in Bulgaria according tо WhereWeWork 2025 employer ranks.
All applications are treated with utmost confidentiality.
By submitting your job application to tbi bank, you confirm that you have read the document named “Information related to personal data processing for job applicants” publicly available on tbi Career page.
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