Senior Product Marketing Specialist (maternity cover)

Join the best bank to work for in Bulgaria*

Who we are:

Do you want to join a well-established bank with a start-up culture? No, we’re not joking!

We, at tbi, have been one the most profitable banks for years and we are growing at a fast pace. We’re a bank with a long history of success that operates as a start-up and we’re always on the lookout for new opportunities to grow our business. How do we do that?

It's all about our people. Our team is made up of brave, passionate and caring people who don’t just want to follow the same path – we want to transform into mobile-first, state-of-the-art lifestyle ecosystem. Our colleagues love working here – 80% of them would recommend tbi as an employer to their friends and family. Our people are engaged in challenging and meaningful work, inspired to grow their potential and career, encouraged to learn and empowered to take decisions. That’s not corporate babble, it’s what our people say.

Do you want to play a key role in our unique success story?

If so, we're looking for a Senior Product Marketing Specialist  to join our team on our journey to success!

What You’ll do:

• Define and refine the unique value proposition, positioning, and messaging for the banking app to differentiate it in the market and resonate with target users.

• Lead the go-to-market strategy for new features and updates within the banking app, ensuring timely and impactful launches. Develop comprehensive marketing plans that include customer segmentation, channel strategies, and promotional activities.

• Plan, execute, and optimize integrated marketing campaigns across digital platforms (social media, email, in-app messaging, etc.) to drive app downloads, user engagement, and customer loyalty.

• Develop and deliver training materials, presentations, and workshops to ensure internal teams (sales, customer service, etc.) are well-informed about the app's features and benefits. Facilitate effective communication across departments to ensure consistency in messaging and customer experience.

• Analyze user data and feedback to gain insights into app performance and customer needs. Use these insights to inform product development, marketing strategies, and ongoing app improvements.

• Work closely with product development, UX/UI design, customer service, and IT teams to ensure the app meets user needs and is marketed effectively. Act as the key marketing liaison for the banking app across all departments.

• Oversee the creation of compelling content for the app, including onboarding tutorials, user guides, FAQs, and promotional materials that enhance the user experience.

• Establish KPIs and metrics to track the success of marketing initiatives. Regularly report on campaign performance, user acquisition, engagement rates, and ROI, and adjust strategies as needed.

• Champion the voice of the customer within the organization. Gather and leverage customer feedback to continuously improve the app's offerings and user experience.

• Provide guidance and mentorship to junior marketing team members, fostering a culture of innovation, collaboration, and continuous learning.

What you’ll need to succeed:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 2+ years of experience in product marketing, with a focus on digital products or mobile apps, preferably within the financial services or technology sector.

• Strong understanding of digital marketing channels, including social media, PPC, email marketing, and content marketing.

• Excellent communication and presentation skills, with the ability to convey complex information clearly and persuasively to diverse audiences.

• Proficiency in marketing automation tools, CRM systems, and analytics platforms.

• Strong analytical and problem-solving skills, with a data-driven approach to decision-making.

• Ability to collaborate effectively across teams and manage multiple projects in a fast-paced environment.

What we offer:

• Seize the opportunity to grow your career;

• Engage in exciting and meaningful work;

• Get recognition for your work and attitude;

• Become part of a large, friendly and supportive team;

• Get additional private health insurance;

• Receive special prices for multisport card and multiple retailers;

• Obtain preferential prices for our banking products;

• Enjoy a great location in Sofia’s city centre near National Palace of Culture and South Park.

Visit our Career Page to learn more about what makes us different.

If this sounds like something you’d be interested in, we'd love to hear from you!

To apply for this position, please send us your CV in English.

We'd love to get back to everyone, but due to the number of applications we receive, we can only contact the shortlisted candidates.

*We are ranked the top bank and top 4 employer to work for in Bulgaria according to Kaderabotim.bg official 2024 employer rankings.

All applications are treated with utmost confidentiality.

By submitting your job application to tbi bank, you confirm that you have read the document named “Information related to personal data processing for job applicants” publicly available on tbi Career page.